Les Secrets de Loly in just one click, it's now possible!
Let's take a closer look at the brand dedicated to curly hair that everyone is talking about. It all starts with Kelly, of Antillean origin and founder of the blog "Boucles & Cotons," who made a simple observation: more than half of the population does not have straight hair.
However, the straight hair diktat prevails, and few African-Caribbean or European women know how to take care of their curly hair! And that's how Les Secrets de Loly was born.
The concept? Hair care products with natural ingredients like jojoba and shea butter that celebrate curly, wavy, and kinky hair in their natural state. The brand quickly achieved well-deserved success: today, it is sold in over 1000 retail locations and online.
"Our goal is to adapt to each person and each hair texture. JUST allows us to continue evolving in this process until the moment of payment," explains Kelly when asked about JUST.
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