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Definition: Call-to-action

A call-to-action (CTA) is a prompt that encourages a user to take a specific action, such as making a purchase, subscribing to a newsletter, or downloading a whitepaper. CTAs are typically presented as buttons or links, and are designed to stand out visually and draw the user's attention. They are a critical component of any e-commerce strategy, as they help guide users through the purchasing journey and drive conversions.


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