A call-to-action (CTA) is a prompt that encourages a user to take a specific action, such as making a purchase, subscribing to a newsletter, or downloading a whitepaper. CTAs are typically presented as buttons or links, and are designed to stand out visually and draw the user's attention. They are a critical component of any e-commerce strategy, as they help guide users through the purchasing journey and drive conversions.
Are you a store owner? Fill this form and our team will get in touch.